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Cowboys’ Bradie James and Methodist Team Up Against Breast Cancer
10/06/2010

DALLAS — Tough Dallas Cowboys' linebacker Bradie James (#56) will likely just smile if you notice he's sporting pink cleats and gloves in October. It's part of a "think pink" breast cancer awareness campaign in which he's teaming up with Methodist Dallas Health System for an awareness, education, and screening program. His familiar face is being seen in conjunction with the Methodist partnership online at www.methodisthealthsystem.org/pink, and other sites as well as billboards, TV, print, and radio.

Thanks to the partnership with the Bradie James Foundation 56 and Methodist Health System Foundation, breast cancer patients and their loved ones have a new resource in their support system.  During October – National Breast Cancer Awareness Month – James joins Methodist leaders in formally opening the new Bradie James Breast Cancer Resource Center located at Methodist Dallas Medical Center. James contributed a total of $71,000 from his foundation for key funding for the campaign, including $50,000 for a new mobile mammography unit, $15,000 for the new resource center, and $6,000 for a new support group – all in partnership with Methodist.

The new Bradie James Breast Cancer Resource Center at Methodist Dallas Medical Center will provide screening, education, and detection, as well as one-on-one consultation services and other resources to help breast cancer patients get back in the game. This new venture is a huge triumph in the fight against breast cancer. Go to www.methodisthealthsystem.org/pink for more information
In a game-changing move, Bradie James and his Foundation 56 have
teamed up with Methodist Health System in an effort to tackle breast
cancer, together. The new Bradie James Breast Cancer Resource
Center at Methodist Dallas Medical Center will provide screening,
education, and detection, as well as one-on-one consultation services
and other resources to help breast cancer patients get back in the game.
This new venture is a huge triumph in the fight against breast cancer.

"We are thankful for Mr. James' heartfelt dedication to advocating on behalf of breast cancer detection and treatment," said April Box Chamberlain, president and CEO of Methodist Health System Foundation. "Methodist is proud to be part of an active partnership with his Foundation 56 to create this resource center and provide other services for our community."

The center was announced last spring and officially opens Oct. 12 to provide breast cancer patients with access to on-site and online educational information and resources, including a private setting for one-on-one consultations. Resource center services include an American Cancer Society volunteer who will also provide personalized assistance with fitting wigs, scarves, hats, and prosthetics. The center will also serve as the meeting place for a breast cancer support group, launching this month. The project also includes purchase of new mobile mammography unit to expand outreach efforts into the community. 
           
The well-known Cowboys linebacker lost his mother to breast cancer while he was a student at Louisiana State University and has since become a passionate advocate in the fight against breast cancer through the foundation he established to honor her life.

In discussing his foundation's work and the role of the new resource center, James says that he wants to help provide more resources to both the patients going through breast cancer treatment, and to their family and friends. He explains that he and his family faced the disease and treatment mostly on their own during his mother's illness and he wants to help other families have more readily available opportunities for support.

James and Methodist partnered last October in a luncheon education event and mammogram sessions for 27 women who needed financial aid to obtain the potentially lifesaving screenings. The event is being repeated this year, and is under development into a potentially annual project.

See www.methodisthealthsystem.org/bradiejames for accompanying photo/art.

About Methodist Health System
Guided by the founding principles of life, learning, and compassion, Methodist Health System uses some of the latest medical technology and research to bring quality health care to individuals and families throughout North Texas.  Methodist Dallas Medical Center, Methodist Charlton Medical Center, Methodist Mansfield Medical Center, Methodist Richardson Medical Center, Methodist Midlothian Health Center, and Methodist Family Health Centers are part of the nonprofit Methodist Health System, which is affiliated by covenant with the North Texas Conference of The United Methodist Church. Additional information is available at www.methodisthealthsystem.org.

Connect with them through Facebook, YouTube and Twitter at www.methodisthealthsystem.org/socialmedia.

About Methodist Health System Foundation
Methodist Health System is a nonprofit organization. If you are interested in supporting women's health initiatives or other vital health care and community programs, please contact the Methodist Health System Foundation at 214-947-4555 or visit them online at www.methodisthealthsystem.org/foundation.

About the Bradie James Foundation 56
James is currently partnering with agencies and expanding his outreach efforts throughout North Texas through his Foundation 56 to assist with financial outreach services and resources specifically aimed at reducing the impact of breast cancer on the lives of those with limited access to medical resources. To find out more go to bradiejames.net.

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Contact:
Methodist Health System Public Relations
214-947-4600
PR@mhd.com

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